You have a professional website with a very appropriate content but you're not satisfied with the site ranking on Google? Is it not clear to you what's reason of your website invisibility to the major search engines?... SEO16.COM will give you the answer.

 

The search engines (Google, Yahoo, MSN, Live, etc.) are not people that stand behind a committee. In order to deal the billions of websites that form the World Wide Web, the search engine developers have completely automated their workflow. The robots does not look at your website the way a human does it. In that sence, the search engine robots does not appreciate your website the way your customers do it. Building up a website that looks and feels good, and at the same time is a search engine friendly is not an easy task. For instance, a flash animation gives live to your site and makes it impresive but this sort of webdesign is not valuable for your site from search engine point of view. So, do we need to sacrifice the website vision in order to please the search engines!? The answer is "yes" and "no". That's why it is advisable to consult with SEO specialist when buidling up your website, or at least to get web design professionals to do the job.

 

Because of the complexity of the network, some search engines are doing bunch of sophisticated operations that makes their job easier and helps them gather the most qualified information. For instance:

 

1. Investigating the network
The search engines send automatic programs called bots or "Spiders", which use a hyperlink structure of walking through the content of the pages on the website. According to our calculations, the search engine bots usually cover (index) only half of the websites that exist in the World Wide Web. The other 50% of the websites are indexed thanks to the SEO techniques.

 

2.Indexing of the documents.
When the search engine robots visit your site, they craw all web pages, internal and external links. That is how they index the website pages and the website content in particular. Basically, the website content gets indexed (red) by the bots and put in a special "robot" format that allows to the search engines to read it and validated it. The information about your site is stored in a carefully managed data base that contains the index files from all search engine. Billions of documents and pages get stored in that global database called "World Wide web" and get delivered to the online users all over the world for couple of seconds.

 

3.Compiling the requests.
When a customer makes a search request (initiate investigation) which is happening hundreds of millions times a day, the search engine looks through the global database with documents and index pages. Depending on how we define the keyword or the keyphrase when we make our search, we get similar or different results. For instance, a search investigation  for "newsletter for waterfalls ", without the quotes, would give more than 4 millions of results in Google. If we make a research by the same keyphrase including the quotes, we would receive only 19 600 results. That proves that even one symbol or letter can make a difference.

 

Googlecustomer.

Now, when you have a basic view over the search engine process, we hope that you realize the need of our SEO services.

 

The majority of the website visitors use Internet and Google to look for information, that usually is shown in a text format. That's why having a valuable and well structured text is essential for the wesbite optimization. If you would like to get better ranking for your website, you have to pay a good attention to your website content. Unfortunately, very few people know about that "secret". In most cases the website owners underestimate the website content thinking that SEO specialists have to do the their part. Remember: no matter how good the SEO people are, they can not do magic. Therefor, we strongly advise to update your site content and to present it in the best possible way on your site. 

 

Thanks to theSEO techniques, you can get a well-optimized website, but if you ignore the importance of the site content, you can never achieve good results.  Here is the place to share another SEO secret with you - search engines love text content. As much text you have on your site, as better. And if you manage to include your keywords within the text in a sophisticated way, you get the best of the SEO fest.

 

Believe it or not, the majority of the websites published online are not well-optimized (or not optimized at all). Most of the wesbite either have too short description or far too long. Same is the situation with the <keyword> tag. Most of the website owners think that as much keywords they put on the site, as better for the search results. That is often seen mistake. Stuffing your web page with keywords is perhaps the worst you can do for your site. Instead of wondering how to fit in all your keywords within the <keyword> tag, why not take your time to describe your products or provide more info on your services. This is so simple and so useful, that people often do not realise it.  Well, in the search engine optimization work is not as complex, as it seems like. It is only time consuming and that is the main reason for paying its price.

 

Sometimes there are these low-qualified optimizators that try to get an advantage of the way, the algorithms of the search engines work and top up the websites in the search results. That works for a very short time. We are aware of the ethic and lawful website optimization and in accordance to that, please fill your website with qualified content! Hire an optimizator, who is not only a code (source) optimizator, but mainly text constructor. Why scarifying the well being of the texture for an optimization that works, or why giving up from the high ranking in the search engines to keep the ethics of the content, when you could have just both? Let us help you find the best balance, trust us!

 

The search engines help people find what they are looking for by sending its crawlers to look over and qualify the websites. The websites are being classified in accordance to the keywords that are closest thematically to the search request of the customers. The more the information is useful, the higher the rank is.

 

The exchange of links with other websites is a horrible, slow and very continuing process. Without being connected to another website, relying on keywords, you won't be able to rank very well in Google.
By having cross-links from other websites, you are increasing the following:

- You get high ranking in the search engine which causes more visitors to your website.

- You get higher popularity with the appearance on other websites - the power of this factor should never be underestimated.

 

That is giving you the possibility of increasing your traffic independently of Google. The traffic to your website is being increased constantly if you smartly carry on your campaign of distributing links to your website.

 

The links apply on the algorithm of Google, that is being defined as important on your webpage and that is depended on the Page Rank (PR). PR is calculating the quality of the incoming links of a certain webpage as well as its relevance. When from a webpage, a link is being generated to another webpage, then the first one is voting for the second one. So, more links from other foreign websites means higher ranking. The number of those links is called Link Popularity - or link dissemination.

 

The point of Google is to give the most accurate and appropriate results every time a customer is making a request. Google is looking and analyzing keywords from the pages of websites that have a link pointing to your website. A check is being made of what the other websites "are saying" about yours website with the text that is contained in the link. Besides that the heading of their page for links and content are as important as on your website!

 

Even though you get hundreds of links from other sites, the content and the keywords has to be related to your thematic, otherwise the effect will be invisible and your website might even not higher up in the rank-list. That's why we recommend that you use our programs for link exchange, which we are offering in our packages.

 

Because of the higher importance of the ODP (Open Directory Project), known as DMOZ, your website inclusion in its list would be counted as very important achievement. ODP supplies not only Google with its lists, but the other directories of AOL, Lycos, Teoma, AskJeeves, Netscape, AltaVista, Hotbot and many others smaller and tightly specialized directories.

Because of this reason, you would need to focus on the getting yourself onto ODP as soon as its being ready. It might take months before your website shows its data on the directory as it's being edited by volunteers that are overloaded.